Data Made to Make Money

Data Made to Make Money

You have the data. Your competitors are using theirs. I build the analytics systems that turn yours into revenue decisions — in weeks, not quarters.

15+

Years in Analytics.

200M+

Insight Views Produced.

5.0

Upwork Rating

4K+

Upwork Hours Delivered

Streaks

Digitas

Indeed

84.51

Spotify

Ceasars Entertainment

FanDuel

Streaks

Digitas

Indeed

84.51

Spotify

Ceasars Entertainment

FanDuel

Who Is This For?

Who Is This For?

You're leaving money on the table — and you know it.

You're leaving money on the table — and you know it.

Most growth-stage companies have more data than they can act on. The ones that win are the ones who build systems around it. That's what I do.

✓ You're a fit if …

✓ You're a fit if …

You're a founder or operator at a marketplace, multi-location business, or growth-stage startup (Series A–C) who has data but no dedicated analytics leadership turning it into decisions.

You're a founder or operator at a marketplace, multi-location business, or growth-stage startup (Series A–C) who has data but no dedicated analytics leadership turning it into decisions.

✓ Your team is saying …

✓ Your team is saying …

"We have the data, we just don't know what to do with it." Or: "Our dashboards exist but nobody trusts them." Or: "We're making decisions blind every week."

"We have the data, we just don't know what to do with it." Or: "Our dashboards exist but nobody trusts them." Or: "We're making decisions blind every week."

Industries I know deeply

Industries I know deeply

Consumer marketplaces · Multi-location Restaurants & Hospitality · Consumer apps & SaaS · E-commerce & CPG

Consumer marketplaces · Multi-location Restaurants & Hospitality · Consumer apps & SaaS · E-commerce & CPG

Engagement models

Engagement models

Fractional Head of Analytics · Project-based system builds · Ongoing Insights, Forecasting, or Automation as a Service · One-time Data Strategy Audit

Fractional Head of Analytics · Project-based system builds · Ongoing Insights, Forecasting, or Automation as a Service · One-time Data Strategy Audit

The Method

The Method

The Revenue Intelligence System™

The Revenue Intelligence System™

A repeatable three-phase process built around one principle: every data system should make better decisions over time, not just report on past ones.

1. Diagnose

1. Diagnose

We map every decision in your business that data should be informing — but isn't. We identify the highest-revenue gaps and prioritize what to build first.

We map every decision in your business that data should be informing — but isn't. We identify the highest-revenue gaps and prioritize what to build first.

2. Build

2. Build

We deploy the system — whether that's an insight engine, forecasting model, interactive dashboard, or end-to-end automation workflow. Built into your stack, not bolted on top.

We deploy the system — whether that's an insight engine, forecasting model, interactive dashboard, or end-to-end automation workflow. Built into your stack, not bolted on top.

3. Track & Improve

3. Track & Improve

Every prediction is logged against the actual outcome. Every insight is tied to a decision. The system doesn't just report — it learns.

Every prediction is logged against the actual outcome. Every insight is tied to a decision. The system doesn't just report — it learns.

Services

Services

Four systems.
One outcome: revenue.

Four systems.
One outcome: revenue.

Each engagement applies The Revenue Intelligence System to a specific business problem — from clarifying what's happening, to predicting what will, to automating what should.

From Data to Decisions

I design and build insight systems that surface what's actually happening in your business — and what to do about it. Not just charts. Clear signals with dollar signs attached.

Insights

Revenue Attribution

Experimentation Analysis

Predict Demand Before It Costs You

Hourly or daily forecasts for revenue, inventory, staffing, and demand — deployed at scale across locations or segments. Every forecast is logged against actuals so the model only gets smarter over time.

Forecasting

ML Pipelines

Demand Planning

Dashboards Your Team Actually Opens

I combine BI, data science, AI, and modern tooling to create interactive data experiences built around the decisions your team makes every day — not the data your team happens to have.

Reporting

BI + AI Hybrid

Interactive Exploration

Automate the Decisions a Computer Should Make

I identify the repetitive workflows draining your team's time and build end-to-end automation systems — from guest message triage to ticket creation to team assignment — freeing your people for work that actually matters.

Automations

n8n

AI Agents

Ops Workflows

From Data to Decisions

I design and build insight systems that surface what's actually happening in your business — and what to do about it. Not just charts. Clear signals with dollar signs attached.

Insights

Revenue Attribution

Experimentation Analysis

Dashboards Your Team Actually Opens

I combine BI, data science, AI, and modern tooling to create interactive data experiences built around the decisions your team makes every day — not the data your team happens to have.

Reporting

BI + AI Hybrid

Interactive Exploration

Predict Demand Before It Costs You

Hourly or daily forecasts for revenue, inventory, staffing, and demand — deployed at scale across locations or segments. Every forecast is logged against actuals so the model only gets smarter over time.

Forecasting

ML Pipelines

Demand Planning

Automate the Decisions a Computer Should Make

I identify the repetitive workflows draining your team's time and build end-to-end automation systems — from guest message triage to ticket creation to team assignment — freeing your people for work that actually matters.

Automations

n8n

AI Agents

Ops Workflows

Testimonials

Testimonials

What people say.

What people say.

Richard Do Sanaye

CEO, 1of10.com

CEO, 1of10.com

"Gordon is an exceptional data scientist and a true partner. He analyzed 1B+ YouTube views … to identify what drives performance … he turned that analysis into clear, actionable insights. We shared his work on X, and it generated 200K+ views—several times higher than our average, which speaks to the quality of his insights"

David Raphael

CMO, StreaksAI

CMO, StreaksAI

"If you're looking for someone who can truly make a difference in the product and data domains, Gordon's your go-to person.

… Whether it was making sense of user data or planning our next product release, Gordon's industry know-how was invaluable."

Russ Wilcox

AI & Data Science Expert

AI & Data Science Expert

"Gordon has a knack for looking at data not just as numbers but as a narrative that informs business strategy. His critical thinking skills are evident in how he dissected complex data sets and turned them into understandable, usable insights that drove our decision-making processes forward."

Katherine Plumhoff

Head of Content @ NeighborShare

Head of Content @ NeighborShare

"Gordon worked with me on a data science project for a CPG startup that included pricing, bundling, and location forecasting aspects. He was the exact partner we were looking for — both willing and able to get into the nitty-gritty and to tell a higher-level story that was easy for founders to engage on."

Sandy Steiger

Sr Director of Advanced Analytics @ Total Quality Logistics

Sr Director of Advanced Analytics @ Total Quality Logistics

"Gordon is an out-of-the-box thinker and he could play many roles on a project: he combines strong commercial skills, deep data knowledge, and top-notch analytic skills. Gordon not only delivers insights, but he delivers a call to action, a reason to believe in the data."

David Arpin

Sr Manager of Data Science @ Indeed

Sr Manager of Data Science @ Indeed

"Gordon made significant contributions to the development and improvement of experimentation analytics tools, particularly focused on understanding the revenue impact of A/B tests [at Indeed] … His thoughtful approach and strong communication skills made him a valuable member of the team."

Get Started

Get Started

Let's find where your data is leaking revenue.

Let's find where your data is leaking revenue.

Hourly or daily forecasts for revenue, inventory, staffing, and demand — deployed at scale across locations or segments. Every forecast is logged against actuals so the model only gets smarter over time.

1

Revenue Audit (Free, 45 min)

Revenue Audit
(Free, 45 min)

2

System Blueprint (Free)

System Blueprint
(Free)

3

Built & Deliver (Weeks)

Built & Deliver
(Weeks)

Let's Chat

Let's Chat

Schedule a free consultation to see how we can help you.

(or send a message)

(or send a message)

gordon@thedatastrategist.com

gordon@
thedatastrategist.com