Boutique revenue intelligence & AI operations

We turn your data into systems that drive revenue and run operations.

A boutique agency for startups and consumer businesses. We build the forecasting models, AI automations, and analytics foundations that move the numbers you actually run on — and we build them to outlast the person who wrote them.

Trusted by Investors

Proven Results That Speaks for Themselves

~0%

lower forecast error for a 50+ location operator

0+
0+

Airbnb properties running on automated AI systems

0+ hrs/wk

of manual coordination removed from operations team

0K+

YouTube videos modeled into measurable growth signals

<0%

weekly forecast error in production

Every number here comes from a shipped client system. Read the case studies →

What We Do

Two things we're known for, built on a foundation we never skip.

We're a small team that works like an engineering shop: version control, tests, documentation, and systems you can actually maintain. Most engagements fall into one of three areas.

Foundation — Data & Analytics Engineering

The layer everything else stands on.

Analytics Engineering

A tested, documented transformation layer that defines every metric once — so the whole business stops arguing about the numbers.

Product Analytics

Instrument your product, own your event data, and turn behavior into decisions through clean tracking, segmentation, and trustworthy experiments.

Pillar 1 — Revenue Intelligence

Forecasts, models, and dashboards accurate enough to staff, stock, and plan against.

Revenue Forecasting Systems

Warehouse-native demand and revenue forecasting that refreshes on a schedule and is trusted enough to act on. We cut one operator's forecast error roughly in half across 50+ locations.

Production ML Systems

We take models from notebook to a tracked, retrainable, servable system a small team can run — baseline-first, interpretable, and right-sized to your problem.

Dashboards & BI as a Service

The full path from source data to dashboard, paired with the frameworks that get teams to actually trust and use the metrics.

Pillar 2 — AI Operations

An AI layer that reads unstructured inbound and turns it into the right routed action.

AI Operations & Workflow Automation

We take manual triage out of operations — classify the request, match the context, route the action, and keep a human on the ambiguous cases. One client saved 10+ hours a week across 300+ properties.

AI Copilots & Agentic Systems

Operational copilots and tool-using agents built on MCP architecture, vector memory, and multi-agent orchestration — production-grade systems that take real actions, with guardrails.

Dashboards & BI as a Service

The full path from source data to dashboard, paired with the frameworks that get teams to actually trust and use the metrics.

How We Work

We treat analytics like engineering.

Most growth-stage companies have more data than they can act on. The ones that win are the ones who build systems around it. That's what I do.

Our approach is the differentiator

Our approach is the differentiator

Most data projects don't fail on the model — they fail on data quality, alignment, and reproducibility. So we build the unglamorous parts on purpose: tested transformation layers, version-controlled pipelines, experiment tracking, and documentation that means the system keeps working after we hand it over. The result is the difference between a one-time analysis and infrastructure your team relies on.

Most data projects don't fail on the model — they fail on data quality, alignment, and reproducibility. So we build the unglamorous parts on purpose: tested transformation layers, version-controlled pipelines, experiment tracking, and documentation that means the system keeps working after we hand it over. The result is the difference between a one-time analysis and infrastructure your team relies on.

3 Principles

3 Principles

Baseline before complexity. We earn our way up the curve. A tuned, interpretable model that ships beats a sophisticated one that doesn't.

Baseline before complexity. We earn our way up the curve. A tuned, interpretable model that ships beats a sophisticated one that doesn't.

Reproducible by default. If you can't say exactly how a number was produced, you can't defend it. Everything is tested, tracked, and version-controlled.

Reproducible by default. If you can't say exactly how a number was produced, you can't defend it. Everything is tested, tracked, and version-controlled.

Built to hand off. We design systems a small team can run — not ones that make us a permanent dependency.

Built to hand off. We design systems a small team can run — not ones that make us a permanent dependency.

Testimonials

What people say.

Four systems.
One outcome: revenue.

Richard Do Sanaye

CEO, 1of10.com

CEO, 1of10.com

"Gordon is an exceptional data scientist and a true partner. He analyzed 1B+ YouTube views … to identify what drives performance … he turned that analysis into clear, actionable insights. We shared his work on X, and it generated 200K+ views—several times higher than our average, which speaks to the quality of his insights"

David Raphael

CMO, StreaksAI

CMO, StreaksAI

"If you're looking for someone who can truly make a difference in the product and data domains, Gordon's your go-to person.

… Whether it was making sense of user data or planning our next product release, Gordon's industry know-how was invaluable."

Russ Wilcox

AI & Data Science Expert

AI & Data Science Expert

"Gordon has a knack for looking at data not just as numbers but as a narrative that informs business strategy. His critical thinking skills are evident in how he dissected complex data sets and turned them into understandable, usable insights that drove our decision-making processes forward."

Katherine Plumhoff

Head of Content @ NeighborShare

Head of Content @ NeighborShare

"Gordon worked with me on a data science project for a CPG startup that included pricing, bundling, and location forecasting aspects. He was the exact partner we were looking for — both willing and able to get into the nitty-gritty and to tell a higher-level story that was easy for founders to engage on."

David Arpin

Sr Manager of Data Science @ Indeed

Sr Manager of Data Science @ Indeed

"Gordon made significant contributions to the development and improvement of experimentation analytics tools, particularly focused on understanding the revenue impact of A/B tests [at Indeed] … His thoughtful approach and strong communication skills made him a valuable member of the team."

5.0

out of 5 on Upwork.com

out of 5 on Upwork.com

We're helping build companies and data systems across the world! Over 4K hours of work with a 5.0 rating. Check us out on Upwork.com.

We're helping companies across the world build build data systems! Check out our work on Upwork.com.

We're helping build companies and data systems across the world! Over 4K hours of work with a 5.0 rating. Check us out on Upwork.com.

How We Work

About the team

A boutique agency … not a body shop.

We're outcome driven

The Data Strategist is a small, senior team that builds revenue intelligence and AI operations systems for startups and consumer businesses. We've shipped forecasting systems, AI automations, and analytics platforms for operators in hospitality, retail, restaurants, and media. We take a limited number of engagements at a time, which keeps the work senior, hands-on, and accountable to outcomes rather than billable hours.

Our experience

We've worked in data and business strategy across Hospitality, Retail, Restaurants, Consumer Tech, and Media.

Streaks

Digitas

84.51

Spotify

Ceasars Entertainment

Indeed

FanDuel

Building With

SQL

Python

GCP

AWS

Docker

Github

Git

dbt

BigQuery

Snowflake

Databricks

Tableau

Looker Studio

Mode Analytics

GA4

Amplitude

Mixpanel

Looker Studio

Pandas

Scikit-Learn

Statsodels

XGBoost

LightGBM

CatBoost

RandomForestRegressor

ARIMA

Prophet

SHAP

Optuna

MLflow

Weights & Biases

Vertex AI

BigQuery ML

TensorFlow

Airflow

Prefect

Google Cloud Composer

Fivetran

Meltano

dlt

FastAPI

Streamlit

Django

pytest

unittest

CI/CD

OpenAI

Anthropic

Gemini

Claude

n8n

Supabase

et cetera

SQL

Python

GCP

AWS

Docker

Github

Git

dbt

BigQuery

Snowflake

Databricks

Tableau

Looker Studio

Mode Analytics

GA4

Amplitude

Mixpanel

Looker Studio

Pandas

Scikit-Learn

Statsodels

XGBoost

LightGBM

CatBoost

RandomForestRegressor

ARIMA

Prophet

SHAP

Optuna

MLflow

Weights & Biases

Vertex AI

BigQuery ML

TensorFlow

Airflow

Prefect

Google Cloud Composer

Fivetran

Meltano

dlt

FastAPI

Streamlit

Django

pytest

unittest

CI/CD

OpenAI

Anthropic

Gemini

Claude

n8n

Supabase

et cetera

Get Started

Let's find the system worth building.

Book a free 30-minute consult. We'll look at where forecasting, automation, or your data foundation could move a number that matters — and tell you honestly whether it's worth doing.

1

Baseline Consult (Free, 45 min)

Revenue Audit
(Free, 45 min)

2

Project Brief (Free)

System Blueprint
(Free)

3

Built & Deliver (Weeks)

Built & Deliver
(Weeks)

(or send a message)

(or send a message)

hello@thedatastrategist.com

gordon@
thedatastrategist.com